![]() Researchers could tailor their message to target specific patient groups, improving the diversity of their clinical trial participants. Furthermore, clinical trials have explored infographics and social media image campaigns for patient recruitment for clinical trials. 3, 4 In the era of social media, disseminating such information via an infographic on these channels may achieve more traction and engagement than journal sites. Firstly, they can provide an eagle-eye view of the latest research, show insights and emerging discussions, and improve clinical practice. Infographics can serve many different objectives. In this opinion piece, we explore some of the factors that need to be considered in designing high-impact infographics to disseminate scientific educational content, and the potential role of automation in the future. 1, 2ĭue to their immense potential, it is crucial for researchers, clinicians and scientists to have a firm grasp on designing infographics for instructional and educational purposes, evaluate their effectiveness, and be aware of common pitfalls to avoid. Visual abstracts are a form of infographic-an image summary of research, which lend themselves to ease of dissemination, usually through social media. ![]() Infographics have emerged as a popular digital tool to share dense or abstract messages to diverse audiences in an efficient, precise, and influential manner. This is called an information graphic or infographic, a device to present complex informational content in a powerful visual format which supports optimal cognitive processing, learning, retention, future recollection, and subsequently drives behavioral change. However, combining these with visual aids, such as images or figures, in a well-curated, aesthetically appealing format allows a message to be expressed compellingly, with greater comprehensibility. In the era of social media, the uptake and effects of infographics for disseminating scientific research and public health education need to be further studied to understand their full potential.Ĭonveying information via written text or numbers alone can be uninteresting, arduous, and have little to no impact. It is crucial for clinicians, researchers and scientists to have the knowledge and skills to design compelling infographics. References can also become a visual representation of trends in scientific discovery. More recently, technical support to develop infographics are increasingly available through online software (Canva, Adobe, and Venngage) and emerging artificial intelligence programs. Designing an effective infographic necessitates careful consideration of the layout, colors, font, and context. To guide high-impact design, it is vital to clearly define the objectives of the infographic and its target audience. Herein, we review some of the factors pertinent to designing infographics and the potential for automation in the future. Infographics are graphic visual representations of educational content, used to deliver complex information, disseminate scientific research, and drive behavioral change.
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